About The Project

Reebok Latin America was looking for a diverse range of ethnicities and locations to highlight their full product range from Reebok Classic (Lifestyle & Fashion) to Performance (Crossfit, Running, Yoga, & Dance) for their social media digital campaigns. Over a year, we shot in Medellin, Buenos Aires, Panama City, Mexico City, and Miami across a range of brand ambassadors and influencers.

All told, we delivered 216 edited videos along with 600 photo selects. All videos were shot horizontally for a vertical crop and outputted for various social media formats. All Post-production and original soundtracks were in-house.